Hear from Dr. Barritt himself how his Big Dream led to cultivating the Cosmic Crisp® in this video 🍎✨

Family Roots

Dr. Bruce Barritt is the epitome of the apple not falling far from the tree. Both his father and grandfather worked in horticulture, and these roots led him to a budding career at Washington State University in the Pome Breeding Program. His goal was to progress the apple industry as best he could. And he quickly realized that this goal meant developing an apple that would truly delight consumers.

But why choose the Honeycrisp and Enterprise apples for this ambitious project? The answer lies in the unique qualities each brought to the table. The Honeycrisp’s renowned flavor, crunch and juiciness and the Enterprise’s exceptional “grower friendly” attributes – natural disease resistance, hardiness, storability made them the perfect candidates for crossbreeding. Dr. Barritt saw the potential for a harmonious blend that would result in an apple that exceeded expectations.

Classic Breeding “Does What Nature Does”

Using classic breeding techniques, which have existed for hundreds of years, Dr. Barritt and a team of horticulturists crossed dozens of varieties in WSU test orchards. As Bruce says, this non-GMO process lets plant breeders “simply do what the honeybees do.” After years of naturally crossing varieties in the quest for the ideal apple, the winning partanage was Honeycrisp and Enterprise. It was the renowned flavor, crunch and juiciness of the Honeycrisp paired with the Enterprise’s exceptional “grower friendly” attributes – natural disease resistance, hardiness, and storability that made them the perfect match.

Dr. Barritt leaves behind a legacy of excellence with this special apple, a testament to his unwavering commitment to the world of horticulture. A big thank you is owed to the Washington State University Pome Fruit Breeding Program for their dedication and support throughout this incredible journey.

As we celebrate the fulfillment of Dr. Barritt’s Big Dream, we invite you to reflect on your own aspirations. What Big Dreams do you harbor? Share them with us! To delve deeper into the story behind the Cosmic Crisp® and Dr. Barritt’s Big Dream, watch the video below.

The result is the Apple of Big Dreams™, boasting a perfect 5/5 score in key attributes – flavor, texture, color, size and shape, and juiciness. Another key attribute is the apple’s incredible versatility; catering to all the ways consumers love to enjoy apples—snacking, baking, cooking, entertaining, and even decor. The variety’s balance of sugar and acid gives the apple another important benefit: a naturally slow to brown quality. And the appearance? The striking bi-color red and lenticels led consumers to compare the apple to the cosmos in the night sky, which is where the brand name Cosmic Crisp® originated.

Supporting Washington State Apple Growers

On the farming side, the Cosmic Crisp® has already proved to be a valuable variety in Washington State apple orchards. The growing habits, hardiness and harvest results support the state’s unbelievably hard working farmers, pickers, packers and shippers and help protect their livelihood for future generations. Now available in all seasons in grocery stores nationwide, the Cosmic Crisp® is a game changer for the apple category.

From Dream to Legacy

Dr. Barritt leaves behind a legacy of excellence with this exceptional apple, a testament to his unwavering commitment to the world of horticulture. A big thank you is owed to the Washington State University Pome Fruit Breeding Program for their dedication and support throughout this incredible journey.

How will you Imagine the Possibilities™? Share your Big Dreams with us on social media, we’d love to hear them!

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