Cosmic Crisp® apples have been in development for over 20 years. This deliciously exciting new branded apple variety is the dream apple created from the collective and inspired thinking of many people. Bruce Barritt, horticulturist and developer of the Cosmic Crisp®, set out on a mission to fill a produce void for a firm, crisp, and juicy apple. After decades of cross-pollinating, tasting, and testing, along with research and development with Washington State University’s world-class tree fruit breeding program, the Cosmic Crisp® apple was discovered. WSU researchers, including pome fruit breeder Kate Evans, have invented a new variety that will change the face of the industry and win enthusiasm among consumers with a combination of taste, texture, and usability. The Cosmic Crisp® apple demonstrates how the science of breeding and the art of imagination can work together to create an utterly new and delightful apple.
Naming this Washington apple involved several meetings with consumer focus groups around the state with sessions in Pullman, Yakima and Seattle. The “Cosmic” factor of the name was developed because of the “striking” lenticels on the apple surface; they reminded the tasters of outer space and the cosmos. “Crisp” also links to its parent, ‘Honeycrisp’. One of the outstanding attributes of the apple is its crisp texture.
Good Housekeeping Nutritionist Approved
Cosmic Crisp® apples have earned the Good Housekeeping Nutritionist Approved emblem! This emblem is granted to products that have been reviewed by the Good Housekeeping Institute Food & Nutrition Lab. Good Housekeeping describes the products with the emblem to be nutritious, meaning they’re based on real, whole foods; transparent, meaning they don’t use marketing language that implies they’re better for you than they really are; and simple, meaning they make it easy to choose healthier options. You can learn more about the emblem here.